Did you realize? Your profits are being drained every second your network runs on legacy VAS with invisible leaks, scattered systems, duplicate resources, and delayed launches. Many of the telecom operators are fighting a silent war against complexity. If your value-added services are spread across silos, you indeed are just wasting money and falling behind. But not anymore! In this blog, you will learn about a smarter, faster, and more profitable solution, specifically a VAS consolidation.
Let’s dive deeper into the blog to find which seven challenges have been solved by VAS platforms and why mobile VAS consolidation is the turning point for operators aspiring to lead the industry.
Challenge 1: Fragmented Silos
CSPs with legacy platforms often deploy separate platforms for SMS, USSD, voicemail, and content, each with its own servers, vendors, and support. This complexity increases both operational expenditure and capital expenditure.
A VAS unified consolidation platform combines everything into a single architecture. We have provided VAS platforms and services to many of our clients, and as they share their experiences, they have witnessed a significant reduction in capital and operational expenses along with a substantially smaller hardware footprint.
Challenge 2: Delayed Time-to-Market
Suppose you are ready to launch a new gaming service, but by the time integrations, billing, and testing are done on multiple platforms, your market window has closed. Sounds like a nightmare, no?
But guess what?
Mobile VAS consolidation ensures that you don’t have to face this nightmare ever again. It features standard APIs, reusable modules, and pre-integrated paths that make the launches possible in just days, rather than months.
Challenge 3: Disconnected Data
From caller tunes usage to SMS logs, all VAS platforms hold siloed data without consolidation. This fragmented system limits the effectiveness of digital campaigns and prevents revenue growth.
As a solution, the VAS unified consolidation platform ensures that every interaction is fed into a shared data repository. This repository offers a comprehensive 360-degree view of customer behavior and actionable insights.
Challenge 4: Inconsistent User Experience
When customers access different services such as a music subscription, USSD recharge, or voice portal, they often switch to different interfaces, which interrupts their customer journey. This inconsistent flaw in the customer journey weakens their trust and makes them pessimistic about your brand.
Mobile VAS consolidation allows operators to develop a unified self-care interface. All VAS platforms can be accessed from a single app or portal with a single log-in that delivers a flawless customer experience across services. Operators can enhance customer engagement and retention through cross-functional services in which they can personalize their offerings effectively.
Challenge 5: Limited Scalability
Legacy systems often hit a wall when traffic increases or a new protocol, such as 5G, is introduced. Moreover, upgrading a standalone VAS typically requires manual provisioning or the addition of new hardware.
As a solution, modern telecom VAS platforms are developed to provide consolidated support for virtualization, containerization, and cloud deployment. A unified consolidation platform allows telcos to upgrade service flexibility and adopt innovative technology with ease by centralizing resource pooling, auto-scaling, and 5G interface support.
This indeed is a future-proof solution.
Challenge 6: Lethargic Partner Onboarding
In the telecom industry, partnering with content providers, fintech apps, or regional service vendors is crucial for monetization. However, in the siloed system, it is challenging to integrate each partner as it can take weeks or even months, sometimes.
VAS consolidation centralizes API access, charging control, and service gateways all under one roof for the partners. This seamless integration simplifies partner onboarding, expedites time-to-market, and reduces friction across the ecosystem. Telecoms can play a crucial role as agile digital service marketplaces with a mobile VAS consolidation framework.
Challenge 7: Stagnant ARPU
Siloed VAS operations lack unified analytics, limiting marketing activities and cross-selling or bundle services, which perpetuates the constant concern of flat and declining ARPU for telecom operators.
A VAS unified consolidation platform aggregates customer data across all the services with the help of 360-degree insights. Telecom operators can create customized offers, custom bundles, and promotions with a centralized campaign manager that helps boost customer engagement and company revenue.
Before and After VAS Consolidation
| Particular | Before VAS Consolidation | After VAS Consolidation |
| Infrastructure | Multiple inconsistent APIs, interfaces, and legacy architecture | Single, consistent, unified platform |
| Operational and Maintenance Cost | Higher | Lower |
| Integration | Complicated and redundant | Simplified with shared APIs |
| Customer Experience | Fragmented | Consistent and seamless |
| Scalability | Limited | Elastic, cloud-native, virtualized |
| Partner Onboarding | Slow and Manual | API-based, faster, scalable |
| Revenue Opportunity | Underutilized | Optimized through bundling and customized targeting |
Industry Insight
“Operators must evolve to become digital service providers by deploying a cloud-native, open, and modular platform that reduces time to market and enables agility.”
Conclusion
Smart telecom operators do more than optimize operations by tackling 7 silent but persistent pain points, such as fragmented silos, delayed time-to-market, disconnected data, inconsistent user experience, limited scalability, lethargic partner onboarding, and stagnant ARPU. A unified VAS consolidation strategy truly makes the abundant innovation opportunities accessible by promoting smarter monetization and enabling an optimum customer journey.
Take Charge of Your VAS Consolidation Journey
Your VAS stack indeed should feel like a more innovative platform for other telecom operators rather than feeling like a patchwork.
So, ready to change your legacy patchwork system into a smarter VAS consolidation platform?
6D technologies’ VAS Consolidation Platform enables telecom operators, MVNOs, and enterprise VAS providers to:
- Eliminate redundant infrastructure
- Fasten the service deployment
- Centralize customer data
- Offer a seamless customer experience
- Upgrade dynamically with 5G
- Speedy partner onboarding
- Accelerated ARPU
So? What are you waiting for? Don’t let the legacy VAS platforms hold your flying wings and keep your ambitions hostage. Book a free consultation with us and learn more about the VAS system by 6D Technologies.
