Big Data Analytics

Analytics Engine Supports creation, visualization, and execution of various analytical models based on statistical, Machine Learning and Deep Learning techniques. Realize prescriptive and predictive analytics based on Data Science use-cases. Loaded with an intuitive Low-Code based Data Scientist Workbench, this Big Data Analytics solution provides visual self-service enabled framework that allows creation of analytical models in a fast, simple, and interactive way using a drag-n-drop approach and prebuilt connectors to cater to multiple data source types.

Data Lake Implementation Based on the Lambda architecture, it uses Open Source Big Data technologies and is designed to work at scale. The CEP (Complex Event Processing) engine for real-time analytics helps take data driven decisions instantly. Provides cost-effective maintenance, support, and optimization of existing Big Data instances.

Business Decision Engine The Business Decision Engine enables strategic decision making for various aspects of the telecom business. It allows users across functions and regions interact with insights created and realize use-cases through seamless assembly of rules that result into specific business actions. These decisions can be made in real-time through the integrated workflow capability available in the platform.

Audience Management Captures, unifies and activates data to strengthen consumer relationships across touchpoints with a powerful Data Management Platform (DMP). Combines first-party data shared by CSPs with data from more than 1 Billion known user profiles with 150+ Billion impressions obtained through integration with 2.2+ Million Apps and sites. Combined with the presence of more than 100 data stories, this Reward Management solution for telecom enables the identification of macro and micro customer segments based on their preferences.

Customer 360 Build unique customer profiles for effective targeting anywhere — web, social, search and mobile with MAGIK, a complete Customer Value Management Platform. Assigns a unique ID to each customer so it can bring together multiple records of that across systems. Empowers CSPs with a single view of customer activities, context of customer interactions, and visibility into customer relationships. It includes telecom voucher management capabilities with a user-friendly interface and configurable dashboard. This helps in simplifying the end-to-end process of central onboarding, strategically managing, visually exploring, and securely sharing information across the customer lifecycle.

Audience Analytics The Big Data Analytics Solution provides information about user behavior inside the app and website. Goes beyond the daily login or web page view and reveals how the users engage themselves with different features helping in retention, conversion, and revenue generation. Adopts various metrics to understand user behavior such as Cohorts, Funnel, Event Analytics, Session Analysis, and trends. Comes with in-built data management, data analytics and visualization capability to empower business users to measure these metrics and formulate marketing strategies considering the results and take informed decisions.

TM Forum OpenAPI support Supports TM Forum specified APIs around Recommendation, Product Management, and Product Ordering. Open APIs help reduce costs, improve customer engagement, and support revenue growth.

Loyalty The Loyalty Management System within MAGIX is a comprehensive solution for managing end- to-end Partners Loyalty Program right from partner contracting, sale of loyalty points to partners, and partner billing to processing of member activities. With this Reward Management solution for telecom, your business can achieve shorter partner on-boarding times through easily configurable business rules to define partner product offerings and accrual/redemption conditions.

Gamification Gamification enables enterprises to understand their customers and move quickly to adapt the design of their system to cater to the customer behaviors of their users. With the right mechanics, feedback loops, and embedded incentives, players reach continuous win-states, the operator gains loyalty. Our innovative Gamification tool offers a variety of fully customizable plugins to engage and reward users, especially by utilizing virtual elements: badges, challenges, spend and win games.