Customer Value Management with Big Data Analytics
Deliver personalized customer experience in real-time and strategize data-driven decisions with MAGIK, a seamless AI-powered customer value management. MAGIK leverages powerful AI and Machine Learning algorithms driven by Big Data analytics to predict the customer’s future behavior, churn propensity, prescribe the next best action, offer and personalize user engagement over customer-preferred channels.
The platform analyzes the entire customer journey and improves engagement with loyalty and rewards, gamification and other data-driven AI techniques. It takes care of the end-to-end data lifecycle management, making it possible to extract, ingest, organize, enrich, process, analyze, govern, externalize, and secure data at a fast pace generating insights from data collected from various sources
Big Data Analytics Features
Explore More About CVM and Big Data Analytics
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Integrated workflow capability enabling faster curation and reuse
Design and deliver fit-for-purpose Data Lake to process structured, semi-structured and unstructured data through Big Data analytics