Transforming Customer Experiences in Africa with AI-powered CVM
A telecom operator in Lagos, Nigeria, with 60 million subscribers offers 2G to 4G services, mobile commerce, and enterprise solutions. We have implemented our Al-driven intelligent customer value management solution – MAGIK in 7 countries. Achieving swift market entry, the operator launched campaigns in 4 weeks, implemented USSD for precision delivery, and witnessed an impressive 16% revenue boost. 6D Technologies MAGIK’s Al-driven Customer Value Management, yielded a 6.22% net ARPU uplift, an 8% churn reduction, and a 12% surge in net additions. With 89 million offer activations, 1,200 TPS efficiency, and multi-channel presence, this transformative journey defines the operator’s impactful role in the telecommunications arena.
