Maximizing Revenue and Engagement with CRBT VAS Services for a Tier-1 Operator in Africa

In a bid to elevate its value-added services, a leading telecom operator in Africa introduced CRBT solution across its regional operations. This strategic initiative aimed to modernize services and enhance revenue streams. Overcoming regulatory and technical challenges, the platform integrated advanced messaging solutions, dynamic pricing strategies, and personalized engagement features. The CRBT solution represents a groundbreaking advancement in telecom innovation, propelling revenue growth and customer engagement. Deployed across seven OpCos of a Tier-1 operator in Africa and yielding a notable 102% revenue surge and substantial user acquisition. Focused on customer-centricity, Lynx – a Unified VAS solution signifies a groundbreaking shift in telecom by redefining the calling experiences.