Telecom Sales and Distribution Platforms to Meet New Market Challenges

Telecom Operators

Supply chain logistics have adapted to the dynamic nature of the market. Creating operational efficiencies by driving better inventory and logistic administration to secure on time delivery and sufficient remittance to the Point-of-Sale has become obligatory. Creating flexibility in these models is key to adapt to the market niche.

5G and IoT alone are two major game-changers that already have, and are continuously changing the telecom business. The changes regarding Telecom Sales and Distribution Platforms technologies are much more rapid and diverse in nature than traditional telecom operators are used to handling. Much of it resides with implementing the right technologies in the right way. The evolution of sales and distribution techniques have been very important to drive revenues for the operators.

According to TABS analytics, Distribution drives 80% of all sales  in business. Telecom Sales and Distribution Platforms act as a decision support system for companies, giving them insights into predictive analysis, monitoring sales and inventory management. It automates workflows and increases the efficiency of processes, creating smoother management.


Telecom Sales and Distribution Platforms Creating a Paradigm Shift

Originally, sales and distribution systems were limited to traditional activities but today tools are designed to adapt to various processes and functions of various markets. Sales and distribution channels of CSPs can be behemoths. Without adequate open lines of communication and fluency, information from different sections of these networks can really hurt the telco’s numbers in general.

If the decision-makers sitting in the headquarters don’t have the real-time statistics and performance reports accessible from the PoS stations, the sales and distribution strategy cannot be streamlined. This was a problem even when the services and products provided by a telecom operator were relatively limited. 

In this consumer-centric market, PoS should be more efficient about the services and products they are offering on behalf of the telcos. It’s critical that data flow from one end (PoS) to the other (headquarters) in real-time. Another major challenge is reading the market. The PoS’s sales outlets and channels are also responsible for reading the market demands and understanding what their consumers are expecting from them.  It becomes critical for companies to align it with the sales team’s research on competitors and their mobility trends.

ROI calculations have become much more complex. CSPs have now started to invest a lot of resources to acquire and maintain the tools needed for effective 5G deployment and its constantly changing technological needs. These investments have started paying off on one end and sales and distribution strategies are streamlined to take full advantage of the operators.Technology and AI are now refreshing distribution channels. Unlike before, the strategies are now centered around derived insights. Operators are working on multi-channel networks to align their distribution strategy with Telecom Distributor Management.

Simplify Sales Operations and Distribution Channels

It becomes a core need for organizations to simplify their distribution channels. Sales channels stand as the most important procedure that requires scrutiny. The solutions start with a smart Point of Sales system. Constantly updating  applications to meet the current market needs, relevant peripherals and gadgets (which in future will mean AR and VR devices for IoT related connectivity modules) and smart technologies ensure promising results. 

This is designed to gain data and information flow seamlessly through the whole telco chain for effective decisions making with real-time data. Another great solution in this regard is field force automation. Providing  real-time capture and delivery of data, it allows operators  a superior control over field activity from the field to the back-end systems. Getting the field data in real-time reduces errors and blurred results to achieve better transparency. And by making the supply chain smarter and faster, and fast tracks the decision making and implementation of ideas and plans.

There is Geo Business Visibility (GBV) on the other end of this chain at the sales and distribution headquarters. With real-time data coming in and the marvel of artificial intelligence and machine learning, an automated system can keep track and make sense of all the sales data and consumer feedback coming in.

Based on the data, tesco’s goals and plans, the system can issue recommendations and plans of actions to the field. This will further optimize the sales and revenue generation from the field operations. In the past, the core inventory item for a PoS were SIM cards. 5G dependent IoT devices and M2M communication systems require different SIM cards with improved connectivity features. This led to inventory management and shipment delivery acquiring a more complex system.

Since Sales and Distribution is, in part, driven by the services they receive from a POS, better and smarter inventory management can do wonders for the sales and distribution numbers of a telecom operator. But when all is said and done, even with such optimized and intelligent systems, you cannot eliminate the human element from the success of sales and distribution channels. In this world of outsourcing, large organizations cannot evolve fast enough if they only rely on cultivating resources from within. Now is the time to harness the best talent and solutions available in the market.

Where is the Telecom Sales Platform Taking Us?

Telecom operators have already been transformed into very complicated business entities. Popularity and growth of MVNOs and MVNEs are just one example of how the change is taking place. At this critical moment, when the world is sitting on the edge of the fourth industrial revolution, the telecom operators need to transform. Going to solution providers who have developed a full suite of flexible solutions ensures business operators adapt to these dynamic changes.

6D Technologies’ platform, Ventas, has a complete suite of dealers and commission management. Establishing a chain of command and providing point persons from end to end has become a business necessity. Thus creating tools to deal with dealer/commission management, inventory management, AI-driven insights and so on become a critical addition for companies. Automating the network and establishing better transparency creates a performance-based model which allows distributors to earn fair commissions. The suite is flexible enough to adapt to any sales and distribution structure and can help telcos regulate and motivate their in-field personnel to the right proportions.

Sales and Distribution platforms embrace digital transformation and increase operational efficiencies to gain visibility and control over sales and inventory to drive growth and revenue.