Analytics

Analytics Engine Supports creation, visualization and execution of various analytical models based on Statistical, Machine Learning & Deep Learning techniques. Realise Prescriptive & Predictive analytics based Data Science use-cases. Loaded with an intuitive Low Code based Data Scientist Workbench providing visual self-service enabled framework that allows creation of Analytical Models in a fast, simple and interactive way using a drag-n-drop approach and prebuilt connectors to cater to multiple data source types

Data Lake Implementation Based on Lambda architecture, uses open source Big Data technologies and is designed to work at scale. CEP (Complex Event Processing) engine for real-time analytics helps take data driven decisions instantly. Provides cost-effective maintenance, support, and optimization of existing Big Data instances

Business Decision Engine Business Decision Engine enables real-time operationalization of decisions for various aspects of Telecom Business. It allows users across functions and regions interact with insights created and realize use-cases through seamless assembly of rules that result into specific business actions. These decisions can be operationalized in real time through the integrated workflow capability available in the platform

Audience Management Allows to capture, unify, and activate data to strengthen consumer relationships across touchpoints with a powerful Data Management Platform (DMP). Combines first party data shared by CSPs with data from more than 1 Billion+ known User profiles with 150 Billion+ impressions obtained through integration with 2.2 Million+ Apps & sites. Combined with presence of more than 100 data stories, enables identification of macro and micro customer segments based on their preferences

Customer 360 Build unique customer profiles for effective targeting anywhere — web, social, search and mobile. Assigns a unique ID to each customer so it can stitch together multiple records of that across systems. Empowers CSP with a single view of customers, the context of customer interactions, and visibility into customer relationships. Its user-friendly interface and configurable dashboard simplifies end-to-end process of centrally onboarding, strategically managing, visually exploring, and securely sharing information across the customer lifecycle

Audience Analytics Provides information about user behaviour inside the app and website. Goes beyond the daily login or web page view and reveals how the users engages themselves with different features helping in retention, conversion, and revenue generation. Adopts various metrics to understand user behavior such as Cohorts, Funnel, Event Analytics, Session Analysis and trends. Comes with in-built data management, data analytics and visualization capability to empower business users to measure these metrics and formulate marketing strategies considering the results and take an informed decision

TM Forum OpenAPI support Supports TM Forum specified APIs around Recommendation, Product Management and Product Ordering

Loyalty Loyalty Management System provides a comprehensive solution for managing end to end Partners Loyalty Program right from partner contracting, sale of loyalty points to partners, partner billing to processing of member activities. With the LMS Partner Management, it is possible to achieve shorter partner on-boarding times through easily configurable business rules to define partner product offerings and accrual/redemption conditions

Gamification Gamification System enables the enterprises to understand their customers and move quickly to adapt the design of their system to cater to the customer behaviours of their users. With the right mechanics, feedback loops, and embedded incentives, players reach continuous win-states, the operator gains loyalty. Our innovative Gamification tool offers a variety of fully customizable plugins to engage and reward users, especially by utilizing virtual elements: badges, challenges, spend and win games