Elevate campaigns with precision and impact through
AI-powered Telecom Campaign Management System.
Welcome to the forefront of modern marketing, where the art and science of campaign orchestration converge to redefine customer engagement. In this dynamic landscape, the imperative is clear—creating a unified campaign definition is paramount. Our comprehensive campaign framework goes beyond conventional boundaries, seamlessly integrating outbound, inbound, and real-time event-triggered initiatives. This is the key to a seamless and effective customer engagement strategy, ensuring your brand resonates with your audience at every touchpoint.
At the heart of our strategic approach lies the Promotions and Campaign Management System—a robust platform that serves as the linchpin for orchestrating multifaceted campaigns. This system acts as the nerve center, integrating outbound, inbound, and real-time event-driven campaigns across diverse channels. Our objective is crystal clear—to craft a unified and personalized experience for your customers, cultivating a deeper connection with your brand.
A standout feature of our campaign framework is its reliance on AI-driven analytics and automation. Harnessing the power of artificial intelligence, our platform allows marketers to elevate their campaigns to new heights. AI enables sophisticated pre-campaign monitoring, predictive modeling, and optimization, providing invaluable foresight for fine-tuning strategies and maximizing ROI. With AARYA’s intelligent orchestration and low-code capabilities, CSPs can quickly design, execute, and optimize campaigns without extensive coding, ensuring faster go-to-market and more impactful customer engagement. The result? Maximum effectiveness and a campaign that resonates with your audience.
Post-campaign evaluation is equally crucial in the ever-evolving realm of marketing. Our Promotions and Campaign Management System, bolstered by AI-enabled analytics and machine learning insights, facilitates a comprehensive analysis of campaign performance. This retrospective examination offers insights into what worked well and areas that may require refinement. Armed with this knowledge, you can continuously iterate and enhance future campaigns, fostering a culture of continuous improvement.
Within our framework, a repository of best-practice campaign libraries takes center stage. This treasure trove houses proven strategies and successful campaign templates, serving as a quick-start guide to empower marketers to kickstart their campaigns confidently. Whether your goal is customer acquisition, up-selling/cross-selling products, or customer retention, this repository provides a solid foundation based on industry best practices, enhanced with AI-powered recommendations.
Our approach is a strategic imperative and a transformative vision for contemporary marketing. By seamlessly integrating outbound, inbound, and real-time event-driven campaigns through the Promotions and Campaign Management System—augmented by AI-driven analytics, low-code workflows, and AARYA’s advanced automation—you can unlock the full potential of your campaigns. This comprehensive strategy ensures that each customer interaction is not just a transaction but a personalized and resonant experience, fostering lasting connections between your brand and its audience. Welcome to the future of AI-powered marketing excellence.
Features
Centralized Interface for campaign planning, review, and execution of Campaigns with single or multi-stages with a streamlined approval process. Configure real-time event-driven campaigns across multiple channels for different sets of segments, enhanced with AI-enabled orchestration.
Customized workflows are built to automate internal campaign operations with low-code/no-code flexibility. Different templates for campaign types are pre-defined. Multi-level Approval process configurable at each level.
Assigning marketing expenses to a single campaign costs are broken down in depth. Budget and campaign costs are compared with other campaigns running and help in proper planning using AI-based forecasting models.
A/B Testing, Multivariate Testing, What-If analysis, Pilot Campaigns, Waterfall campaigns, Campaign Response Analytics, Preferred Time, Preferred Language, Preferred Channel—all optimized through AI and machine learning algorithms.
System interacts with the provisioning system, enabling real-time activation and deactivation of services. The Telecom Campaign Management Systems possess the ability to identify duplicate requests and implement required actions using AI-enabled anomaly detection.
Enables marketers to effectively and efficiently understand their campaign performance, response rate, channel performance and many more insights through real-time AI-driven analytics that help make sense of complex datasets.
Intuitive drag-and-drop interface for creating and managing the entire campaign management life cycle. Easy to create rules, define conditions for segments, and execute them as per business needs, with AI-supported recommendations for optimization.
More than 1500+ Segment variables to choose and create the micro-segments for the campaign management. Standalone and aggregated segment variables with multiple attributes with an interface to add new variables on the fly, strengthened by AI-based segmentation and clustering.
Facilitates diverse customer contact policies, such as those based on the day of the week, time of day, blacklists, do not disturb settings, VIP lists, etc., to enhance communication strategies for campaign management with AI-guided policy enforcement.
Enables the use of different techniques to form the optimal control group by leveraging attributes from the Target group, including random sampling, skewed sampling, and other methods, enhancing the RoI analysis for effective campaign management using AI-driven experiment design.
Benefits
Explore Other Magik Modules
Insights
Magik, a complete Customer Value Management and Advanced Analytics solution, helps CSPs optimize customer value journey AI/ML based advanced analytics to offer personalized services.
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Associate Vice President
What are your work achievements from the past 2 quarters?
Successfully implemented microservice/container based deployment architecture.
Led Jira integration and new GIT implementation projects.
Delivered these technical improvements on schedule with positive team adoption.
What does an ideal, productive workday look like to you?
Focused technical discussions and collaborative development sessions.
Mentoring junior team members through hands-on guidance.
Balancing coding time with knowledge sharing for maximum impact.
What makes you excited and motivated to work on a project?
Continuous learning opportunities and skill development.
Being fully involved in meaningful technical challenges.
Working in a pressure-free, collaborative environment.
Words of Encouragement
"Live and let live" - respect others' paths while pursuing yours.
Focus on growth without unnecessary competition.
Find harmony between professional ambitions and personal peace.
Global Head – Marketing
What's your most ambitious goal this quarter?
My quarterly goal is conducting 40-50 detailed customer sessions to maximize our product's potential. These engagements will help close substantial deals and drive strong revenue growth. Achieving this customer-focused target would make the quarter a success.
What does an ideal, productive workday look like to you?
My day starts with marketing, then moves to presales tasks like RFPs and demos. Afternoons focus on product research and concept refinement with the team. Evenings are dedicated to supporting sales in customer engagements and presentations.
Your success Mantra is
Work hard to make things happen - explain first, then take ownership if needed. Guide others when possible, but step in to get things done yourself when necessary. This hands-on approach ensures progress and results every time.
Words of Encouragement
5 Ps: Persevere through slow progress, Persist through challenges. Prioritize self-belief, Praise small wins, and Prepare diligently for success. Your hard work and determination will ultimately lead you to achievement.
Technical Architect
Top work achievements in the past 2 quarters?
Proud of our database team’s smart optimization efforts—adopting transformative tech that boosted efficiency and flexibility. Each milestone reflects our strong drive for continuous progress.
What's your ideal workday?
Start with a morning to-do list to plan work and track deviations. Sync with my team on progress, blockers, and next steps. Meetings become fruitful with prior homework and clear goals.
What makes you excited and motivated to work on a project?
Seeing outcomes—big or small—fuels my motivation. Exploring and applying new strategies keeps me engaged. Ownership and collaborative problem-solving drive my enthusiasm.
Best advice you've received and by whom?
''Honour food; never waste it”—a lifelong lesson from my grandparents. Their values instilled in me a deep respect for resources, gratitude for what we have, and a grounded sense of humility. Simple wisdom with a profound and lasting impact.
Strategic Advisor – IT
What does an ideal, productive workday look like to you?
A good day begins with a quick review of key tasks and bottlenecks.
Mornings are for focused work—resolving issues, planning next steps, and aligning with goals.
Afternoons go into collaboration—guiding teams, solving challenges, and pushing strategic priorities forward.
What makes you excited and motivated to work on a project?
I’m driven by impact—solving real problems, improving operations, and exploring growth opportunities.
Working with passionate, aligned teams keeps me energized. Progress, clarity, and purpose fuel my motivation.
Your success mantra
Stay curious, think strategically, and work hard.
Embrace change, collaborate deeply, and focus on outcomes that matter.
Success follows when effort meets intention.
Words of Encouragement
We have what it takes to compete globally—vision, talent, and drive.
Keep learning, keep building.
With purpose and persistence, we can shape a world-class telecom product company.
Senior Technical Lead
What works well in a hybrid for you?
I work hybrid - coding in office afternoons and taking morning calls from home. This schedule lets me spend time with my daughter while completing all work. The balance between office and personal life is perfect in this arrangement.
What is the most exciting part of your job?
Developing SIP protocol under Nagarajan Sir excites me most.I love implementing new market features without references. Creating something entirely new makes my job thrilling.
What is your Success Mantra?
I break every new task into smaller, manageable parts. My daily goal is completing a few of these smaller tasks. This systematic approach has never failed me.
Morning energy or night focus? Your preference?
Early riser—I check emails at 8 AM to plan. Late-night work clashes with my routine and feels more draining than morning productivity.
Technical Architect
If you have been working from home, tell us what you are missing.
- Colleagues and the office environment
- Lack of social interaction
- Self-Discipline improvement
- Motivational Challenges
What is your resolution for 2023?
- Contributing majorly towards company growth
- Working towards excel in job role to achieve career aspirations
Words of advice
- Trust your crazy ideas
- You don't have to go fast, you just have to go
Are you an early riser or a late night owl? Share your personal observations of pros and cons for the same.
Yes - Early rising is good for health as well as it keeps you whole day active/energetic. It allows me to plan the day properly.
Senior Technical Lead.
What is one professional skill you're currently working on?
Currently focused on building my reputation as a skilled AWS cloud professional. Consequently, I have proactively enrolled in comprehensive classes for the AWS Solutions Architect certification to deepen my expertise and advance my career.
What is your comfort food? Do you know how to make it?
I miss the delicious Kannadiga dishes my roommate cooked in Bangalore—the taste and texture especially. Thanks to YouTube, I’ve been recreating Karnataka cuisines at home. These days, my go-to comfort foods are plain khichdi and bisi bele bhath.
How do you manage distractions during the day? Is it a challenge for you?
In 2020, remote work became a reality, so I started working from my home in Kerala. It is possible, however, to get distracted easily while at home in many different ways. The very first thing I did was to create a dedicated and quiet working space to help keep me focused and productive on my daily tasks.
What is your favourite way to unwind? How do you like to spend your "me time"?
The weekends are when you'll find me with my nose buried in a kindle. The goodreads reading challenge is something I enjoy doing each year as I am an avid reader. For any fellow readers out there, it is impossible to go wrong with any books from Sarah J Maas or with Katherine Arden's The Winternight Trilogy
Solution Architect
What's something you're eager to try?
Every day presents new learning and growth opportunities. I aim to apply improved processes in regular tasks wherever possible. Exploring these methods more deeply remains an ongoing goal.
What excites and motivates you to work on a project?
I thrive with full ownership to design and deliver effective solutions independently, skillfully balancing innovation and compliance. Meaningful recognition consistently fuels my motivation.
What's your ideal workday?Morning: Plan, prioritize key tasks.
Midday: Team syncs, client meetings & clear assignments
Evening: Review progress, prep next steps.
Words of Advice
I don't presume to advise, but live by this principle: Stay humble and remember your roots always. Growth matters most when paired with a grounded perspective.
Vice President
What do you like about hybrid work mode?
Office time often gets consumed by chats and breaks, reducing actual work. While WFH boosts productivity with fewer distractions, it lacks human interaction. I balance both by going to the office when calls are fewer, which works perfectly.
What is your most-used productivity hack?
Using an ultra-wide monitor plus iPad and laptop screens simultaneously, I create a powerful multi-display setup. This setup displays four key applications for better coverage and seamless parallel work. Multitasking becomes effortless, and overall efficiency improves significantly.
Words of Encouragement
I firmly believe everything happens for good, as life has repeatedly shown me. Stay positive and remember mistakes are valuable learning opportunities. Recognizing errors and adapting has greatly helped my career growth.
Words of Advice
I'm not one to advise, but here's what I follow: individual smartness doesn't guarantee success. True success comes when smart people collaborate effectively. We achieve more by working together than by working alone.
