Elevate campaigns with precision and impact through Telecom Campaign Management System
Welcome to the forefront of modern marketing, where the art and science of campaign orchestration converge to redefine customer engagement. In this dynamic landscape, the imperative is clear—creating a unified campaign definition is paramount. Our comprehensive campaign framework goes beyond conventional boundaries, seamlessly integrating outbound, inbound, and real-time event-triggered initiatives. This is the key to a seamless and effective customer engagement strategy, ensuring your brand resonates with your audience at every touchpoint.
At the heart of our strategic approach lies the Promotions and Campaign Management System—a robust platform that serves as the linchpin for orchestrating multifaceted campaigns. This system acts as the nerve center, integrating outbound, inbound, and real-time event-driven campaigns across diverse channels. Our objective is crystal clear—to craft a unified and personalized experience for your customers, cultivating a deeper connection with your brand.
A standout feature of our campaign framework is its reliance on AI-driven analytics. Harnessing the power of artificial intelligence, our platform allows marketers to elevate their campaigns to new heights. AI enables sophisticated pre-campaign monitoring, providing invaluable foresight for fine-tuning strategies and optimizing elements before launch. The result? Maximum effectiveness and a campaign that resonates with your audience.
Post-campaign evaluation is equally crucial in the ever-evolving realm of marketing. Our Promotions and Campaign Management System, bolstered by AI analytics, facilitates a comprehensive analysis of campaign performance. This retrospective examination offers insights into what worked well and areas that may require refinement. Armed with this knowledge, you can continuously iterate and enhance future campaigns, fostering a culture of continuous improvement.
Within our framework, a repository of best-practice campaign libraries takes center stage. This treasure trove houses proven strategies and successful campaign templates, serving as a quick-start guide to empower marketers to kickstart their campaigns confidently. Whether your goal is customer acquisition, up-selling/cross-selling products, or customer retention, this repository provides a solid foundation based on industry best practices.
Our approach is a strategic imperative and a transformative vision for contemporary marketing. By seamlessly integrating outbound, inbound, and real-time event-driven campaigns through the Promotions and Campaign Management System, augmented by AI-driven analytics and a repository of best-practice campaign libraries, you can unlock the full potential of your campaigns. This comprehensive strategy ensures that each customer interaction is not just a transaction but a personalized and resonant experience, fostering lasting connections between your brand and its audience. Welcome to the future of marketing excellence.
Features
Centralized Interface for campaign planning, review, and execution of Campaigns with single or multi-stages with a streamlined approval process. Configure real-time event-driven campaigns across multiple channels for different sets of segments.
Customized workflows are built to automate internal campaign operations. Different templates for campaign types are pre-defined. Multi-level Approval process configurable at each level.
Assigning marketing expenses to a single campaign costs are broken down in depth. Budget and campaign costs are compared with other campaigns running and help in proper planning.
A/B Testing, Multivariate Testing, What-If analysis, Pilot Campaigns, Waterfall campaigns, Campaign Response Analytics, Preferred Time, Preferred Language, Preferred Channel
System interacts with the provisioning system, enabling real-time activation and deactivation of services. The Telecom Campaign Management Systems possess the ability to identify duplicate requests and implement required actions.
Enables marketers to effectively and efficiently understand their campaign performance, response rate, channel performance and many more insights through real-time data-driven analytics that help make sense of complex datasets.
Intuitive drag-and-drop interface for creating and managing the entire campaign management life cycle. Easy to create rules, define conditions for segments, and execute them as per business needs.
More than 1500+ Segment variables to choose and create the micro-segments for the campaign management. Standalone and aggregated segment variables with multiple attributes with an interface to add new variables on the fly
Facilitates diverse customer contact policies, such as those based on the day of the week, time of day, blacklists, do not disturb settings, VIP lists, etc., to enhance communication strategies for campaign management.
Enables the use of different techniques to form the optimal control group by leveraging attributes from the Target group, including random sampling, skewed sampling, and other methods, enhancing the RoI analysis for effective campaign management.
Benefits
Explore Other Magik Modules
Insights
Magik, a complete Customer Value Management and Advanced Analytics solution, helps CSPs optimize customer value journey AI/ML based advanced analytics to offer personalized services.
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VP & Head of Marketing
What is a big, audacious goal that you'd like to achieve this quarter?
The ideal goal for any quarter for me is to maximize customer sessions for our product. I believe we have a lot of untapped potential, and by conducting 40 to 50 detailed customer sessions each quarter, we can significantly increase our chances of closing substantial deals.
Your success Mantra is?
Work hard to make things happen. If someone doesn't know how to do something, make them understand first and if not happening then take ownership and get it done yourself.
Your favourite restaurant in your city?
Pepito, Ahmedabad
Your favourite Movie?
Jo Jeeta Wahi Sikandar
Technical Architect
What does an ideal, productive workday look like to you?
I make it a point to write down a to-do list every morning. This is a great tool for both work planning and for identifying deviation.
What is the best piece of advice you
ever got, and who gave it to you?Honor food and avoid tossing it away. I was largely influenced by my grandparents' approach on this.
What do you do to stay fit?
Healthy diet will always keep you out of most wellness concerns.
Your favourite cuisine?
Kerala Cuisine.
AVP – Messaging
Who is someone in the company that you'd like to learn more from?
Rahul Kumar.
What are your work achievements
from the past 2 quarters?
Microservice/container based deployment,
Jira & New GIT implementation.
What makes you excited and motivated to work?
Learning, involvement without pressure.
Your success Mantra is?
Discipline.
Senior Technical Lead
If you have been working on Hybrid mode, tell us what you like about it.
I am working in Hybrid mode.I come to office daily in the afternoon (post lunch) do the coding work. In the mornings, I attend all the meeting calls. This arrangement gives me some time to spend with my daughter, and I can complete all my office work also
How do you manage distractions during the day? Is it a challenge for you
The Hybrid more I have planned above does away with the challenges. My time is divided well and it works efficiently for me.
What is your favorite way to unwind? How do you like to spend your "me time"?
I prefer to listen to songs during stressful times. I spend my "me time" by going for walks and listening to old Tamil songs
What is your Success Mantra?
Once I take up a new work, I divide that work into smaller parts. My daily target then is to close a few of those small parts. This is my no-fal method.
Technical Architect
If you have been working from home, tell us what you are missing.
- Colleagues and the office environment
- Lack of social interaction
- Self-Discipline improvement
- Motivational Challenges
What is your resolution for 2023?
- Contributing majorly towards company growth
- Working towards excel in job role to achieve career aspirations
Words of advice
- Trust your crazy ideas
- You don't have to go fast, you just have to go
Are you an early riser or a late night owl? Share your personal observations of pros and cons for the same.
Yes - Early rising is good for health as well as it keeps you whole day active/energetic. It allows me to plan the day properly.
Senior Technical Lead.
What is one professional skill you're currently working on?
Currently focused on building my reputation as an AWS cloud professional Consequently, I have enrolled in classes for the AWS Solution Architect certification.
What is your comfort food? Do you know how to make it?
I miss the delicious Kannadiga dishes my roommate used to cook when we were stationed in Bangalore. Nowadays I miss the taste and texture of those dishes. Thanks to YouTube I've been whipping up a variety of Karnataka cuisines. My go-to comfort food these days is the plain old khichdi or bisi bele bhach
How do you manage distractions during the day? Is it a challenge for you?
In 2020, Could became a reality, so I started working from my home in Kerala. It is possible, however, to get distracted while at home in many ways. First thing I did was to create a designated working space to keep me focused on my tasks.
What is your favourite way to unwind? How do you like to spend your "me time"?
The weekends are when you'll find me with my nose buried in a kindle. The goodreads reading challenge is something I enjoy doing each year as I am an avid reader. For any fellow readers out there, it is impossible to go wrong with any books from Sarah J Maas or with Katherine Arden's The Winternight Trilogy
Solution Architect
What are your work achievements from the past 2 quarters?
Every day is a new opportunity to learn and grow. Trying to apply the process in regular tasks or wherever achievable.
What makes you excited and motivated to work on a project?
Ownership, Being trusted to make decision, design, and execute the solution.
Flexibility and compliance.
Recognition, and appreciation on the contributions.
Your favourite cuisine?
Filter Coffee.
Your favourite celebrity chef?
My mother, always.
Vice President
If you have been working on Hybrid mode, tell us what you like about it.
Most of the time you spend in chit chat, tea, and lunch when you are in office. So, you end up working less. Jokes apart, there are pros and cons for both Work from Home and Work from Office modes. With back-to-back online meetings I feel being more productive while I work from home, but it lacks interactions with people. To balance it out, I usually go to office when calls are less. This is really helping.
What makes you excited and motivated to work on a project?
Setting up an Ultra-Wide desktop monitor where I can extend two application
screens, one application on iPad and one on
laptop screen. This enables to display
minimum 4 mostly used applications so that I have a better coverage and enables parallel working.
Words of advice
I am no one to give some advice, but one thing which I follow is understanding the fact that I am being smart doesn't define your success, when I work with many smart people together, we succeed.
Be honest - do you prefer working sitting on your bed or on a desk? Why?
Some force kept pulling me to bed till the time proper office room is setup. Once a dedicated office is setup, I am loving working on a desk as there is no bed in the office room.
