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In the telecom industry, sales teams often deal with complex product catalogs, dynamic pricing models, and customized bundles. Manually creating accurate quotations in such an environment is slow, error-prone, and risks losing customers to faster competitors. This is where CPQ (Customer Price Quote) software becomes mission-critical.
The CPQ – Quotation Management Module from 6D Technologies, powered by AARYA AI, transforms the way Communication Service Providers (CSPs) Customer products, set prices, and generate quotations. It ensures that quotes are accurate, compliant, and delivered at speed, empowering sales teams to close deals faster.
Unlike traditional quoting systems, our AI-driven CPQ solution leverages predictive analytics and guided selling to recommend the best bundles, apply dynamic discounts, and optimize pricing strategies. Integrated seamlessly with CRM, Billing, and Order Management using TM Forum Open APIs, CPQ becomes the central hub of the sales journey, bridging customer intent with revenue realization.
With AI-enabled CPQ, CSPs can accelerate sales cycles, reduce errors, increase conversion rates, and create a future-ready sales process designed for the complexities of the telecom market.
CPQ Features
AI-Guided Product Configuration
CPQ simplifies configuration of telecom products, bundles, and add-ons through intuitive workflows. With AI recommendations, sales teams can instantly identify upsell and cross-sell opportunities. For example, when quoting for mobile services, CPQ suggests complementary broadband or IoT bundles, maximizing value per customer.
Dynamic Pricing & Discounting
The pricing engine allows CSPs to apply standard rates, custom discounts, or promotional pricing in real time. AI-driven CPQ analyzes customer profiles, historical transactions, and competitor benchmarks to recommend optimal discounts, ensuring quotes are attractive without hurting margins.
Intelligent Approval Workflows
Sales quotations often require approval from finance, compliance, or management. The CPQ module automates approval workflows, routing quotes to the right stakeholders. AI models flag high-risk deals or unusual discount requests, accelerating valid approvals while maintaining governance.
Quotation Lifecycle Management
From draft creation to negotiation, approval, and conversion into orders, the CPQ system manages the full quotation lifecycle. Version control ensures transparency, while AI-powered insights highlight quotes most likely to close, helping sales prioritize efforts.
Negotiation & Revision Tracking
Telecom sales often involve negotiations. The CPQ tool captures revisions, counteroffers, and approval history. AI-driven analytics detect negotiation patterns and recommend strategies, enabling sales reps to close deals faster while maintaining profitability.
Seamless Integration with Digital BSS
The CPQ solution integrates effortlessly with CRM, Billing, and Product Catalog through TM Forum APIs. This ensures quotes reflect real-time product availability, current pricing, and accurate tax or regulatory charges. Integration makes CPQ software a cornerstone of the Digital BSS ecosystem.
CPQ Benefits
Accelerated Sales Cycles
Accelerated Sales Cycles
By automating configuration, pricing, and approvals, CPQ software dramatically reduces quote turnaround times. With AI recommendations, sales teams spend less time on manual tasks and more time engaging customers, accelerating deal closures.
Accuracy & Consistency
Accuracy & Consistency
Errors in quotations can lead to customer dissatisfaction and revenue leakage. With centralized data and AI validation, CPQ ensures every quote is accurate, consistent, and aligned with approved pricing models.
Higher Conversions
Higher Conversions
AI-driven CPQ equips sales reps with insights into customer preferences and buying patterns. By offering the right bundles at the right price, CSPs improve win rates and customer satisfaction.
Empowered Sales Teams
Empowered Sales Teams
Sales reps gain confidence with guided selling tools that recommend the best options for each customer. Real-time insights and automated workflows free them from administrative tasks, making them more productive and effective.
Enhanced Compliance & Governance
Enhanced Compliance & Governance
Every quote generated in CPQ is logged with complete audit trails, ensuring compliance with internal controls and telecom regulations. Automated checks reduce the risk of unauthorized discounts or non-compliant offers.
End-to-End Integration
End-to-End Integration
By connecting with CRM, Billing, and Order Management, CPQ ensures seamless transition from quote to contract and service activation. This end-to-end integration reduces errors, shortens order cycles, and improves customer experience.
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